BRIX Leadership Team

JOHN F. ANTIOCO

Managing Partner, JAMCO Interests LLC

John is the Managing Member of JAMCO Interests LLC, the principal owner of BRIX Holdings, LLC and Chairman of BRIX. As an operating partner of TriArtisan Capital Advisors LLC and its predecessors, John participated in the acquisition of both TGI Friday’s and P.F. Chang’s® and served as interim Chairman and CEO of TGI Friday’s and CEO for P.F. Chang’s following those acquisitions. Prior to joining BRIX, John served as Chairman of Rave Cinemas and Chairman and CEO of Blockbuster, Taco Bell and Circle K. JAMCO is also the majority owner of Amici Partners Group, LLC which owns and operates Friendly’s®. JAMCO is a member of TriArtisan TGIF Partners LLC, the majority owner of TGIF Holdings LLC which owns and operates TGI Friday’s® with over 900 restaurants in 60 countries worldwide. Antioco began his career at the 7-Eleven convenience store chain and held numerous senior management positions during his 20-year tenure including Senior Vice President for the 8,000-outlet chain with responsibility for worldwide operations and marketing.

LARRY ZINE

Member, JAMCO Interests LLC
Financial Advisor

Larry is a member of JAMCO Interests LLC, the principal owner of BRIX Holdings, LLC. He is the financial advisor of BRIX Holdings and also serves as the financial advisor for Friendly’s Restaurants. Larry previously served as Chief Financial Officer of P.F. Chang’s and Chief Financial Officer and Chief Administrative Officer of Blockbuster, Inc. He also served as Chief Financial Officer, President and Board Member of Petro Stopping Centers, a national chain of truck stops. He began his career at the Circle K convenience store chain and held various management positions there including Executive Vice President of Finance and Chief Financial Officer.

SHERIF MITYAS

CEO, BRIX Holdings
Operating Partner, JAMCO Interests LLC

Sherif serves Chief Executive Officer of BRIX Holdings and as an Operating Partner for JAMCO Interests LLC. He focuses on supporting the group in the areas of strategic positioning, growth, and M&A, while leading the shared services and brand teams of the current portfolio companies of BRIX Holdings, LLC and Amici Partners Group, LLC. Prior to this role, Mityas has held various executive positions in consulting and the retail-restaurant industry sectors most notably as the chief experience officer for TGI FRIDAYS and as the chief executive officer for Hollywood Video/Movie Gallery.

Executive Leadership

Shared Services Team, BRIX Holdings and Friendly’s Restaurants

MITZI BROWN

Chief Legal Officer

Mitzi is the Chief Legal Officer of BRIX Holdings, LLC. BRIX Holdings is a multi-brand franchising and restaurant management company whose portfolio includes iconic brands such as Friendly’s, Red Mango Café, Orange Leaf, Smoothie Factory + Kitchen, Humble Donut Co., Greenz, and Pizza JukeBox. Mitzi is a member of JAMCO Interests LLC, the majority owner of Amici Partners Group, LLC which owns and operates Friendly’s®. Prior to joining BRIX, she was Associate Corporate Counsel and later Vice President of Legal & Digital Content at Blockbuster.

ROBERTO DE ANGELIS

Chief Experience Officer

Roberto is the Chief Experience Officer of BRIX Holdings, LLC. BRIX Holdings is a multi-brand franchising and restaurant management company whose portfolio includes iconic brands such as Friendly’s, Red Mango Café, Orange Leaf, Smoothie Factory + Kitchen, Humble Donut Co., Greenz, and Pizza JukeBox. Prior to joining BRIX Holdings, Roberto served in various roles for P.F. Chang’s over 18 years, most recently as the chief operating officer of global development. While there, he led the concept adaptation, development and opening of restaurants across 30 countries. Additionally, throughout his career, he has held positions in hospitality, training, food and beverage, culinary, operations, and international franchise development. He brings with him extensive knowledge of delivering on the guest experience and brand promise for fine dining restaurants, QSRs and luxury hotels.

RICK BROWN

Chief Financial Officer

Rick is the Chief Financial Officer for BRIX Holdings, LLC leading the Finance & Accounting functions and has 30+ years of experience in the retail/restaurant segment. BRIX Holdings is a multi-brand franchising and restaurant management company whose portfolio includes iconic brands such as Friendly’s, Red Mango Café, Orange Leaf, Smoothie Factory + Kitchen, Humble Donut Co., and Pizza Jukebox. Prior to joining BRIX, Rick served in the same capacity as CFO at TGI Friday’s for two years after being promoted from VP of FP&A. His finance career also includes ten years in various finance roles for Blockbuster, Inc. where he worked with several members of the current BRIX leadership. Rick sits on the board of directors for TH Rogers Lumber Co, a regional chain of 40+ lumber/hardware retail storefronts in the South-Central US.

DAWN PETITE

President, Brix Holdings

Dawn is the President of Friendly’s Restaurants, which operates over 130 (company operated and franchised) friendly, full-service restaurants serving signature entrees, burgers, sandwiches, and hand-crafted, specialty ice cream. Dawn began her career at Friendly’s Restaurants as an operations manager and has been with the Friendly’s brand for over 40 years. Currently, she is in charge of a multi-functional team of employees from corporate operations to franchise operations and training. Dawn previously worked as the Chief Operating Officer for J&B Restaurant Partners, where she oversaw operations for the largest franchisee in the Friendly’s organization, as well as multiple beach restaurants, bars, and the Gatsby on the Ocean Catering Hall.