BRIX Leadership Team
JOHN F. ANTIOCO
Managing Partner, JAMCO Interests LLC
CEO, BRIX Holdings
Operating Partner, JAMCO Interests LLC
Sherif serves Chief Executive Officer of BRIX Holdings and as an Operating Partner for JAMCO Interests LLC. He focuses on supporting the group in the areas of strategic positioning, growth, and M&A, while leading the shared services and brand teams of the current portfolio companies of BRIX Holdings, LLC and Amici Partners Group, LLC. Prior to this role, Mityas has held various executive positions in consulting and the retail-restaurant industry sectors most notably as the chief experience officer for TGI FRIDAYS and as the chief executive officer for Hollywood Video/Movie Gallery.
Shared Services Team, BRIX Holdings and Friendly’s Restaurants
Mitzi is the Chief Legal Officer and Vice President of Business Development of BRIX Holdings, LLC. BRIX Holdings is a multi-brand franchising and restaurant management company whose portfolio includes iconic brands such as Friendly’s, Red Mango Café, Orange Leaf, Smoothie Factory + Kitchen, Humble Donut Co., Greenz, and Pizza JukeBox. Mitzi is a member of JAMCO Interests LLC, the majority owner of Amici Partners Group, LLC which owns and operates Friendly’s®. Prior to joining BRIX, she was Associate Corporate Counsel and later Vice President of Legal & Digital Content at Blockbuster.
Roberto is the Chief Experience Officer of BRIX Holdings, LLC. BRIX Holdings is a multi-brand franchising and restaurant management company whose portfolio includes iconic brands such as Friendly’s, Red Mango Café, Orange Leaf, Smoothie Factory + Kitchen, Humble Donut Co., Greenz, and Pizza JukeBox. Prior to joining BRIX Holdings, Roberto served in various roles for P.F. Chang’s over 18 years, most recently as the chief operating officer of global development. While there, he led the concept adaptation, development and opening of restaurants across 30 countries. Additionally, throughout his career, he has held positions in hospitality, training, food and beverage, culinary, operations, and international franchise development. He brings with him extensive knowledge of delivering on the guest experience and brand promise for fine dining restaurants, QSRs and luxury hotels.