BRIX Leadership Team

John A Headshot

JOHN F. ANTIOCO

Managing Partner, JAMCO Interests LLC

John is the Managing Member of JAMCO Interests LLC, the principal owner of BRIX Holdings, LLC and Chairman of BRIX. As an operating partner of TriArtisan Capital Advisors LLC and its predecessors, John participated in the acquisition of both TGI Friday’s and P.F. Chang’s® and served as interim Chairman and CEO of TGI Friday’s and CEO for P.F. Chang’s following those acquisitions. Prior to joining BRIX, John served as Chairman of Rave Cinemas and Chairman and CEO of Blockbuster, Taco Bell and Circle K.  JAMCO is also the majority owner of Amici Partners Group, LLC which owns and operates Friendly’s®.  JAMCO is a member of TriArtisan TGIF Partners LLC, the majority owner of TGIF Holdings LLC which owns and operates TGI Friday’s® with over 900 restaurants in 60 countries worldwide.  Antioco began his career at the 7-Eleven convenience store chain and held numerous senior management positions during his 20-year tenure including Senior Vice President for the 8,000-outlet chain with responsibility for worldwide operations and marketing.

Larry Zine Headshot
LARRY ZINE
Member, JAMCO Interests LLC
Financial Advisor
Larry is a member of JAMCO Interests LLC, the principal owner of BRIX Holdings, LLC. He is the financial advisor of BRIX Holdings and also serves as the financial advisor for Friendly’s Restaurants. Larry previously served as Chief Financial Officer of P.F. Chang’s and Chief Financial Officer and Chief Administrative Officer of Blockbuster, Inc. He also served as Chief Financial Officer, President and Board Member of Petro Stopping Centers, a national chain of truck stops. He began his career at the Circle K convenience store chain and held various management positions there including Executive Vice President of Finance and Chief Financial Officer.
Sherif Mityas Headshot
SHERIF MITYAS

CEO, BRIX Holdings
Operating Partner, JAMCO Interests LLC

Sherif serves Chief Executive Officer of BRIX Holdings and as an Operating Partner for JAMCO Interests LLC. He focuses on supporting the group in the areas of strategic positioning, growth, and M&A, while leading the shared services and brand teams of the current portfolio companies of BRIX Holdings, LLC and Amici Partners Group, LLC. Prior to this role, Mityas has held various executive positions in consulting and the retail-restaurant industry sectors most notably as the chief experience officer for TGI FRIDAYS and as the chief executive officer for Hollywood Video/Movie Gallery.

Executive Leadership

Shared Services Team, BRIX Holdings and Friendly’s Restaurants

Mitzi Brown Headshot
MITZI BROWN

Chief Legal Officer and Vice President of Business Development

Mitzi is the Chief Legal Officer and Vice President of Business Development of BRIX Holdings, LLC.  She also serves as Chief Legal Officer and Vice President of Business Development for Friendly’s Restaurants through a shared services arrangement between BRIX and Friendly’s Restaurants.  Mitzi is a member of JAMCO Interests LLC, the majority owner of Amici Partners Group, LLC which owns and operates Friendly’s®.  Prior to joining BRIX, she was Associate Corporate Counsel and later Vice President of Legal & Digital Content at Blockbuster.

Roberto De Angelis Headshot
ROBERTO DE ANGELIS

Chief Experience Officer

Roberto is the Chief Experience Officer of BRIX Holdings, LLC.  He also serves as Chief Experience Officer for Friendly’s Restaurants through a shared services arrangement between BRIX and Friendly’s Restaurants.  Prior to joining Friendly’s Restaurants and BRIX Holdings, Roberto served in various roles for P.F. Chang’s over 18 years, most recently as the chief operating officer of global development. While there, he led the concept adaptation, development and opening of restaurants across 30 countries. Additionally, throughout his career, he has held positions in hospitality, training, food and beverage, culinary, operations, and international franchise development. He brings with him extensive knowledge of delivering on the guest experience and brand promise for fine dining restaurants, QSRs and luxury hotels.

David Ellis Headshot
DAVID ELLIS

Chief Marketing Officer

David is the Chief Marketing Officer of BRIX Holdings, LLC.  He also serves as Chief Marketing Officer for Friendly’s Restaurants through a shared services arrangement between BRIX and Friendly’s Restaurants.  Prior to joining Friendly’s Restaurants and BRIX Holdings, David served as Chief Marketing Officer for Uncle Julio’s, where he was responsible for the launch of a new advertising campaign, new product development, the debut of third-party delivery and growth of the loyalty program. Prior to Uncle Julio’s, David was the vice president of marketing for O’Charley’s restaurants and has held leadership positions at KFC and Darden Restaurants, for both Olive Garden and Red Lobster, including roles in brand management, national promotions, and menu strategy.

Pam Hunt Headshot
PAM HUNT
Chief Financial Officer

With more than 20 years of experience as a financial and operational leader for global organizations, Pam is the Chief Financial Officer for BRIX Holdings, LLC.  She also serves as Chief Financial Officer for Friendly’s Restaurants through a shared services arrangement between BRIX and Friendly’s Restaurants. Prior to joining Friendly’s Restaurants and BRIX Holdings, Pam served as Vice President of Finance and Accounting at Bioworld Merchandising, a distributor and ecommerce retailer of apparel, accessories and home products, where she led all aspects of the company’s financial activities. She also served as the Vice President and Controller for On the Border Mexican Grill & Cantina, a chain of Tex-Mex casual dining restaurants.

Carissa De Santis
CARISSA DE SANTIS
Chief Technology Officer
Carissa is the Chief Technology Officer of BRIX Holdings, LLC.  She also serves as Chief Technology Officer for Friendly’s Restaurants through a shared services arrangement between BRIX and Friendly’s Restaurants.  Prior to joining Friendly’s Restaurants and BRIX Holdings, she spent more than than 15 years as a technology and operational leader for global restaurant organizations and was most recently Chief Information Officer at Dickey’s Barbecue Restaurants, Inc., where she led the technology group driving significant growth across all their channels and brands. Prior to Dickey’s Barbecue Restaurants, she led all restaurant technology for the global TGI Fridays chain, where she focused on improving and integrating all systems-enabled initiatives for their in-store experiences. Carissa also serves as Co-Chair for the Dallas Chapter of the International Food and Beverage Technology Association (IFBTA).
Dawn Petite Headshot
DAWN PETITE
President, Friendly’s
Dawn is the President of Friendly’s Restaurants, which operates over 130 (company operated and franchised) friendly, full-service restaurants serving signature entrees, burgers, sandwiches, and hand-crafted, specialty ice cream. Dawn began her career at Friendly’s Restaurants as an operations manager and has been with the Friendly’s brand for over 40 years. Currently, she is in charge of a multi-functional team of employees from corporate operations to franchise operations and training. Dawn previously worked as the Chief Operating Officer for J&B Restaurant Partners, where she oversaw operations for the largest franchisee in the Friendly’s organization, as well as multiple beach restaurants, bars, and the Gatsby on the Ocean Catering Hall.