BRIX Leadership Team

John Antioco Headshot

JOHN F. ANTIOCO

Managing Partner, JAMCO Interests LLC

John is the Managing Member of JAMCO Interests LLC, the principal owner of BRIX Holdings, LLC and Chairman of BRIX. As an operating partner of TriArtisan Capital Advisors LLC and its predecessors, John participated in the acquisition of both TGI Friday’s and P.F. Chang’s® and served as interim Chairman and CEO of TGI Friday’s and CEO for P.F. Chang’s following those acquisitions. Prior to joining BRIX, John served as Chairman of Rave Cinemas and Chairman and CEO of Blockbuster, Taco Bell and Circle K.  JAMCO is also the majority owner of Amici Partners Group, LLC which owns and operates Friendly’s®.  JAMCO is a member of TriArtisan TGIF Partners LLC, the majority owner of TGIF Holdings LLC which owns and operates TGI Friday’s® with over 900 restaurants in 60 countries worldwide.  Antioco began his career at the 7-Eleven convenience store chain and held numerous senior management positions during his 20-year tenure including Senior Vice President for the 8,000-outlet chain with responsibility for worldwide operations and marketing.

Craig Erlich Headshot
CRAIG ERLICH
President and Chief Executive Officer
Craig is the President and CEO of BRIX Holdings, LLC. BRIX is a Dallas-based multi-brand franchising company with over 200 locations.  He also serves as President and CEO of Friendly’s Restaurants with over 130 (company operated and franchised) friendly, full-service restaurants serving signature entrees, burgers, sandwiches, and hand-crafted, specialty ice cream. Craig joined BRIX in 2013 as Vice President of Operations for Red Mango and was promoted to President and CEO, leading all BRIX brands, in November 2016.  Craig has over 18 years in senior leadership roles at major retail companies including Kay Bee Toys, Joanne Fabric and Crafts and CVS Caremark.
Larry Zine Headshot
LARRY ZINE
Member, JAMCO Interests LLC
Financial Advisor
Larry is a member of JAMCO Interests LLC, the principal owner of BRIX Holdings, LLC. He is the financial advisor of BRIX Holdings and also serves as the financial advisor for Friendly’s Restaurants. Larry previously served as Chief Financial Officer of P.F. Chang’s and Chief Financial Officer and Chief Administrative Officer of Blockbuster, Inc. He also served as Chief Financial Officer, President and Board Member of Petro Stopping Centers, a national chain of truck stops. He began his career at the Circle K convenience store chain and held various management positions there including Executive Vice President of Finance and Chief Financial Officer.

Executive Leadership

Shared Services Team, BRIX Holdings and Friendly’s Restaurants

Mitzi Brown Headshot
MITZI BROWN

Chief Legal Officer and Vice President of Business Development

Mitzi is the Chief Legal Officer and Vice President of Business Development of BRIX Holdings, LLC.  She also serves as Chief Legal Officer and Vice President of Business Development for Friendly’s Restaurants through a shared services arrangement between BRIX and Friendly’s Restaurants.  Mitzi is a member of JAMCO Interests LLC, the majority owner of Amici Partners Group, LLC which owns and operates Friendly’s®.  Prior to joining BRIX, she was Associate Corporate Counsel and later Vice President of Legal & Digital Content at Blockbuster.

Roberto De Angelis Headshot
ROBERTO DE ANGELIS

Chief Experience Officer

Roberto is the Chief Experience Officer of BRIX Holdings, LLC.  He also serves as Chief Experience Officer for Friendly’s Restaurants through a shared services arrangement between BRIX and Friendly’s Restaurants.  Prior to joining Friendly’s Restaurants and BRIX Holdings, Roberto served in various roles for P.F. Chang’s over 18 years, most recently as the chief operating officer of global development. While there, he led the concept adaptation, development and opening of restaurants across 30 countries. Additionally, throughout his career, he has held positions in hospitality, training, food and beverage, culinary, operations, and international franchise development. He brings with him extensive knowledge of delivering on the guest experience and brand promise for fine dining restaurants, QSRs and luxury hotels.

David Ellis Headshot
DAVID ELLIS

Chief Marketing Officer

David is the Chief Marketing Officer of BRIX Holdings, LLC.  He also serves as Chief Marketing Officer for Friendly’s Restaurants through a shared services arrangement between BRIX and Friendly’s Restaurants.  Prior to joining Friendly’s Restaurants and BRIX Holdings, David served as Chief Marketing Officer for Uncle Julio’s, where he was responsible for the launch of a new advertising campaign, new product development, the debut of third-party delivery and growth of the loyalty program. Prior to Uncle Julio’s, David was the vice president of marketing for O’Charley’s restaurants and has held leadership positions at KFC and Darden Restaurants, for both Olive Garden and Red Lobster, including roles in brand management, national promotions, and menu strategy.

Richard Jensrud Headshot
RICHARD JENSRUD
Chief Technology Officer

Richard is the Chief Technology Officer of BRIX Holdings, LLC. He also serves as Chief Technology Officer for Friendly’s Restaurants through a shared services arrangement between BRIX and Friendly’s Restaurants. Richard has been with BRIX since July 2008. Prior to assuming the position of Chief Technology Officer in 2021, Richard served as the Chief Financial Officer since December 2009.  Richard has over 15 years of experience in Corporate Finance, Strategic Planning, Business Development, Systems and Technology Solutions for corporate and franchised retail concepts.  Prior to joining BRIX, he was the Retail Strategy Practice Director of Dallas-based Interactive Marketing Agency imc2. 

Will Stroud Headshot
WILL STROUD
Vice President, Finance & Accounting

Will is the Vice President of Finance and Accounting of BRIX Holdings, LLC.  He also serves as Vice President of Finance and Accounting for Friendly’s Restaurants through a shared services arrangement between BRIX and Friendly’s Restaurants. Prior to joining Friendly’s Restaurants and BRIX Holdings, Will served as Senior Vice President of Finance and Accounting for Phoenix Property Company which develops and operates a diversified portfolio of real estate investments including multi-family complexes and student housing.  Will also has prior experience with the restaurant industry as he was Senior Director of Finance overseeing operations, finance planning and analysis and marketing for Darden Restaurants.

Yvette Martinez Headshot
YVETTE MARTINEZ
Chief Operating Officer, BRIX Holdings, LLC.
Yvette started with Souper Salad in 1999 as a cashier and worked her way up the ladder, being promoted to district manager over the entire Houston market in 2010. After BRIX acquired the brand in 2014, Yvette was promoted to Director of Operations for Souper Salad, and her responsibilities soon expanded to include RedBrick Pizza as well. She now leads all BRIX brands as Chief Operating Officer.