BRIX Leadership Team
JOHN F. ANTIOCO
Managing Partner, JAMCO Interests LLC
Sherif serves as an Operating Partner for JAMCO Interests LLC. He focuses on supporting the group in the areas of strategic positioning, growth, M&A, and as a strategic resource for the management teams of the current portfolio companies including BRIX Holdings, LLC and Amici Partners Group, LLC. Prior to this role, Mityas has held various executive positions in consulting and the retail-restaurant industry sectors most notably as the chief experience officer for TGI FRIDAYS and as the chief executive officer for Hollywood Video/Movie Gallery.
Craig is the President and CEO of Friendly’s Restaurants with over 130 (company operated and franchised) friendly, full-service restaurants serving signature entrees, burgers, sandwiches, and hand-crafted, specialty ice cream. Craig previously held the position of President and CEO of BRIX Holdings, LLC. BRIX is a Dallas-based multi-brand franchising company with over 200 locations. He joined BRIX in 2013 as Vice President of Operations for Red Mango and was promoted to President and CEO, leading all BRIX brands, in November 2016. Craig has over 18 years in senior leadership roles at major retail companies including Kay Bee Toys, Joanne Fabric and Crafts and CVS Caremark.
Shared Services Team, BRIX Holdings and Friendly’s Restaurants
Mitzi is the Chief Legal Officer and Vice President of Business Development of BRIX Holdings, LLC. She also serves as Chief Legal Officer and Vice President of Business Development for Friendly’s Restaurants through a shared services arrangement between BRIX and Friendly’s Restaurants. Mitzi is a member of JAMCO Interests LLC, the majority owner of Amici Partners Group, LLC which owns and operates Friendly’s®. Prior to joining BRIX, she was Associate Corporate Counsel and later Vice President of Legal & Digital Content at Blockbuster.
Roberto is the Chief Experience Officer of BRIX Holdings, LLC. He also serves as Chief Experience Officer for Friendly’s Restaurants through a shared services arrangement between BRIX and Friendly’s Restaurants. Prior to joining Friendly’s Restaurants and BRIX Holdings, Roberto served in various roles for P.F. Chang’s over 18 years, most recently as the chief operating officer of global development. While there, he led the concept adaptation, development and opening of restaurants across 30 countries. Additionally, throughout his career, he has held positions in hospitality, training, food and beverage, culinary, operations, and international franchise development. He brings with him extensive knowledge of delivering on the guest experience and brand promise for fine dining restaurants, QSRs and luxury hotels.
David is the Chief Marketing Officer of BRIX Holdings, LLC. He also serves as Chief Marketing Officer for Friendly’s Restaurants through a shared services arrangement between BRIX and Friendly’s Restaurants. Prior to joining Friendly’s Restaurants and BRIX Holdings, David served as Chief Marketing Officer for Uncle Julio’s, where he was responsible for the launch of a new advertising campaign, new product development, the debut of third-party delivery and growth of the loyalty program. Prior to Uncle Julio’s, David was the vice president of marketing for O’Charley’s restaurants and has held leadership positions at KFC and Darden Restaurants, for both Olive Garden and Red Lobster, including roles in brand management, national promotions, and menu strategy.