The BRIX Strategy

Concept Optimization


  • Customer-focused, trend-conscious menu development and product innovation.
  • Improve and sustain operational efficiencies.
  • Quality systems and controls.

Brand Development


  • Elevate the customer experience with optimized store design.
  • Strengthen customer brand affinity with on-target marketing and engagement.

Franchise Growth Infrastructure


  • Comprehensive franchise sales, operations, legal and finance support infrastructure to enable rapid, high quality expansion.