CHARLOTTE — Charlotte-based Clean Juice is being acquired by BRIX Holdings LLC.
The Dallas-based multi-brand franchising portfolio has entered into a definitive agreement to acquire the organic juice chain’s assets, with the deal set to close within the next several weeks. Terms were not disclosed.
Clean Juice has more than 75 existing locations and a dozen in development. Its stores sell organic juices as well as acai bowls, toasts, wraps, sandwiches and protein smoothies.
The popular eatery caters to a growing population of consumers.
One of the fastest growing trends in the food and beverage industry is the health-conscious movement, which may be easy to miss if you don’t know what you’re looking at.
Browse the shelves at your local grocery store and you may notice more organic and less-processed foods than you might have seen several years ago. Nearly every large grocery chain stocks some sort of in-house or generic organic brand.
Stores like Stop & Shop and Giant stock Nature’s Promise organic goods, which includes everything from canned goods to produce. Publix carries Greenwise, which includes produce, yogurt and breakfast cereal. Kroger (KR) stocks Simple Truth, also featuring organic produce, pasta and packaged goods like spaghetti sauce.
But it’s easy to miss these products unless you take the time to look at labels, most of which tend to be green but subtle. Many customers in big-box grocery stores are seeking the best prices and tend to be less concerned about organic goods, which largely are pricier.
The acquisition is expected to close in the next several weeks.Clean Juice, the North Carolina-based organic juice bar franchise, is landing under new ownership. Last week, Brix Holdings, a multi-brand restaurant portfolio company, announced that it will acquire the chain.
This acquisition will add more than 75 existing Clean Juice locations, plus a dozen more in development, to Brix’s portfolio. It will also bring the company’s store count to 300 locations across eight brands. These include Friendly’s, Orange Leaf, Red Mango, Smoothie Factory + Kitchen, Humble Donut Co., and Pizza Jukebox.
Friendly’s Restaurants Co. LLC, the family-dining chain, is highlighting a menu of late-night budget items Sunday through Thursday, the company said.
The Addison, Texas-based brand, which is owned by Brix Holding Inc., said it recognized customers’ “nighttime munchies” so would be offering special prices on some its popular snack items.
By Jennifer Thomas – Senior Staff Writer, Charlotte Business Journal
Updated
Charlotte-based Clean Juice is being acquired by BRIX Holdings LLC.
The Dallas-based multi-brand franchising portfolio has entered into a definitive agreement to acquire the organic juice chain’s assets, with the deal set to close within the next several weeks. Terms were not disclosed.
Clean Juice has more than 75 existing locations and a dozen in development. Its stores sell organic juices as well as acai bowls, toasts, wraps, sandwiches and protein smoothies.
The BRIX portfolio includes brands such as Friendly’s, Red Mango and Orange Leaf. Clean Juice will give it more than 300 locations across eight brands.
Recent Comments