Friendly’s Franchisee Acquires Parent Company BRIX Holdings

Friendly’s Franchisee Acquires Parent Company BRIX Holdings

byย PRNewswire

Multi-unit franchisee and private investment group acquires BRIX portfolio with over 250 locations, expands franchise development goals and seeks complementary acquisitions

DALLAS,ย July 22, 2025ย /PRNewswire/ —ย BRIX Holdings, LLC, (“BRIX”), aย Dallas-based multi-brand franchising company specializing in food service chains, has been acquired by Legacy Brands International, an investment group managed byย Amol Kohli, a multi-unit franchisee of Friendly’s Restaurants. The acquisition includes the purchase ofย Friendly’sยฎ,ย Clean Juiceยฎ,ย Orange Leafยฎ,ย Red Mangoยฎ,ย Smoothie Factory + Kitchenโ„ข,ย Souper Saladยฎ, andย Humble Donut Co.ยฎ.

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Friendly’s Franchisee Acquires Parent Company BRIX Holdings

Friendly’s Franchisee Acquires Parent Company BRIX Holdings

Multi-unit franchisee and private investment group acquires BRIX portfolio with over 250 locations, expands franchise development goals and seeks complementary acquisitions

DALLAS,ย July 22, 2025ย /PRNewswire/ —ย BRIX Holdings, LLC, (“BRIX”), aย Dallas-based multi-brand franchising company specializing in food service chains, has been acquired by Legacy Brands International, an investment group managed byย Amol Kohli, a multi-unit franchisee of Friendly’s Restaurants. The acquisition includes the purchase ofย Friendly’sยฎ,ย Clean Juiceยฎ,ย Orange Leafยฎ,ย Red Mangoยฎ,ย Smoothie Factory + Kitchenโ„ข,ย Souper Saladยฎ, andย Humble Donut Co.ยฎ.

BRIX Logo (PRNewsfoto/BRIX Holdings)
BRIX Logo (PRNewsfoto/BRIX Holdings)

 

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Amol Kohli Leads New Era for BRIX Holdings Franchise

Amol Kohli Leads New Era for BRIX Holdings Franchise

Author:ย Owen Jenkinsย ย ย Updated: 07-22-2025 10:11 AM

Exciting Developments in Franchise Ownership

In a significant move in the franchise world, a multi-unit franchisee, along with a private investment group, has acquired the BRIX portfolio, which boasts over 250 locations across multiple brands. This acquisition is led by Legacy Brands International, managed by Amol Kohli, a dedicated franchisee of Friendly’s Restaurants. The group aims to bolster its franchise development and actively seek additional complementary acquisitions in the market.

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Friendly’s Franchisee Acquires Parent Company BRIX Holdings

Friendly’s Franchisee Acquires Parent Company BRIX Holdings

News provided by

BRIX Holdingsย 

Jul 22, 2025, 10:04 ET

Multi-unit franchisee and private investment group acquires BRIX portfolio with over 250 locations, expands franchise development goals and seeks complementary acquisitions

DALLAS,ย July 22, 2025ย /PRNewswire/ —ย BRIX Holdings, LLC, (“BRIX”), aย Dallas-based multi-brand franchising company specializing in food service chains, has been acquired by Legacy Brands International, an investment group managed byย Amol Kohli, a multi-unit franchisee of Friendly’s Restaurants. The acquisition includes the purchase ofย Friendly’sยฎ,ย Clean Juiceยฎ,ย Orange Leafยฎ,ย Red Mangoยฎ,ย Smoothie Factory + Kitchenโ„ข,ย Souper Saladยฎ, andย Humble Donut Co.ยฎ.

(more…)

Friendlyโ€™s at 90: Dawn Petite on Keeping a Sweet Legacy Alive

Friendlyโ€™s at 90: Dawn Petite on Keeping a Sweet Legacy Alive

From 5-cent cones to family traditions, the iconic brand celebrates nine decades of operations and looks ahead to the future under a leader who knows it best.

For 90 years, Friendlyโ€™s has been more than a place to grab an ice cream sundae. Itโ€™s been a symbol of comfort and connection for generations of families. Leading the brand into its next chapter isย Dawn Petite, president of BRIX Holdings and a 40-year veteran of Friendlyโ€™s who started as an operations manager in 1981. With experience as vice president of operations and chief operating officer, Petite has witnessed the brand evolve through industry shifts, economic challenges, and changing consumer habits while staying true to its promise of value and hospitality. Now, sheโ€™s focused on ensuring that Friendlyโ€™s nine-decade legacy continues to thrive for years to come.

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