Charlotte-based Clean Juice is being acquired by BRIX Holdings LLC.
The Dallas-based multi-brand franchising portfolio has entered into a definitive agreement to acquire the organic juice chain’s assets, with the deal set to close within the next several weeks. Terms were not disclosed.
Clean Juice has more than 75 existing locations and a dozen in development. Its stores sell organic juices as well as acai bowls, toasts, wraps, sandwiches and protein smoothies.
The BRIX portfolio includes brands such as Friendly’s, Red Mango and Orange Leaf. Clean Juice will give it more than 300 locations across eight brands.
“Our BRIX portfolio of brands all share a common thread: Each has a unique and differentiated position in their sector with loyal guests and fans. Clean Juice fits right into that mold with a strong foundation of beloved and certified organic offerings that effectively extend our spectrum of “better-for-you” options,” BRIX CEO Sherif Mityas says.
Clean Juice was founded by Landon and Kat Eckles in 2015. The couple grew the organic juice brand from a solo store into a fast-growing franchise. It was on course for rapid growth, reaching 135 stores before facing a revolt by 30-plus franchisees last year. CEO Landon Eckles said in March the company had resolved many of its issues with franchisees, though roughly 18% of the company’s franchise units were for sale.
Eckles says the couple launched the brand with a vision of redefining the fast-casual landscape with the introduction of an option that supports a healthy and organic lifestyle.
“This is the right next step in our brand’s journey – we are confident that Clean Juice will be well positioned for future growth and success within the BRIX family of brands,” he says.
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