Friendly’s parent company Brix Holdings acquired by franchisee

Aug 15, 2025 | BRIX, Friendly's

Legacy Brands International — an investment group managed by Friendly’s franchisee Amol Kohli — acquired the company

Joanna Fantozzi, Senior Editor

July 22, 2025

Friendly's restaurant
Friendly’s will still operate under the same leadership team.

Brix Holdings — the 250-unit parent company to Friendly’s Restaurants, Clean Juice, Red Mango, and Orange Leaf — has been acquired by Legacy Brands International, an investment group managed by multi-unit Friendly’s franchisee, Amol Kohli.

As part of the transaction, which was finalized by the now-former owner, Jamco Interests, for an undisclosed sum, Brix will remain headquartered in Dallas and will continue to be led by the existing leadership team, including CEO Sherif Mityas. Kohli will continue to manage his 30 franchised locations and will join the Brix board as chairman.

“Amol is the ideal candidate for ownership of Brix Holdings; he has a long history of success and dedication to Friendly’s,” John Antioco, managing member of Jamco Interests, said in a statement. “His broad experience in the restaurant industry and in-depth understanding of multi-brand franchising systems and development will contribute greatly to the continued growth of the BRIX brands and its franchisees.”

Following the ownership transition, Kohli will not only lead Brix in its “better for you” mission but also seek further brands to acquire. Additionally, he will focus on expanding Friendly’s into Southeast and Southwest markets like Georgia, the Carolinas, and Texas, while increasing brand awareness.

“Friendly’s has been a part of my life since I was 15. I started as a breakfast table waiter, which evolved into owning, managing, developing, and overseeing several locations over the last 16 years,” Kohli said in a statement. “I have been able to create something special for all to enjoy. I plan to take that to the next level in this new chapter of BRIX Holdings’ ownership to grow the size, scale and infrastructure for all our franchise networks and systems.”

The acquisition was announced during Friendly’s 90th birthday celebrations, which began this summer with special promotions and a new seasonal menu.

Legacy Brands International was represented by Dilworth Paxson LLP. The sellers were represented by Gibson, Dunn & Crutcher LLP.