Jul 23, 2025 | BRIX, Friendly's
Exciting Developments in Franchise Ownership
In a significant move in the franchise world, a multi-unit franchisee, along with a private investment group, has acquired the BRIX portfolio, which boasts over 250 locations across multiple brands. This acquisition is led by Legacy Brands International, managed by Amol Kohli, a dedicated franchisee of Friendly’s Restaurants. The group aims to bolster its franchise development and actively seek additional complementary acquisitions in the market.
(more…)
Jul 23, 2025 | Friendly's
News provided by
BRIX Holdings
Jul 22, 2025, 10:04 ET
Multi-unit franchisee and private investment group acquires BRIX portfolio with over 250 locations, expands franchise development goals and seeks complementary acquisitions
DALLAS, July 22, 2025 /PRNewswire/ — BRIX Holdings, LLC, (“BRIX”), a Dallas-based multi-brand franchising company specializing in food service chains, has been acquired by Legacy Brands International, an investment group managed by Amol Kohli, a multi-unit franchisee of Friendly’s Restaurants. The acquisition includes the purchase of Friendly’s®, Clean Juice®, Orange Leaf®, Red Mango®, Smoothie Factory + Kitchen™, Souper Salad®, and Humble Donut Co.®.
(more…)
Jul 22, 2025 | Friendly's
From 5-cent cones to family traditions, the iconic brand celebrates nine decades of operations and looks ahead to the future under a leader who knows it best.
For 90 years, Friendly’s has been more than a place to grab an ice cream sundae. It’s been a symbol of comfort and connection for generations of families. Leading the brand into its next chapter is Dawn Petite, president of BRIX Holdings and a 40-year veteran of Friendly’s who started as an operations manager in 1981. With experience as vice president of operations and chief operating officer, Petite has witnessed the brand evolve through industry shifts, economic challenges, and changing consumer habits while staying true to its promise of value and hospitality. Now, she’s focused on ensuring that Friendly’s nine-decade legacy continues to thrive for years to come.
(more…)
Jul 21, 2025 | Friendly's
Friendly’s Restaurants President Dawn Petite reveals some of her brand’s most famous ice cream creations on ‘Fox & Friends Weekend.’
Watch the Full Video HERE!
Jun 19, 2025 | Friendly's
By Nicole Duncan
June 18, 2025
It’s been nearly two decades since the taco began its star-studded journey across menus, categories and cuisines. No longer restricted to Mexican and Tex-Mex-leaning concepts, the now ubiquitous carrier is as seamlessly filled with bulgogi or tikka masala as it is with carnitas or al pastor. By contrast, the taco-adjacent quesadilla has remained on the fringe in terms of innovation, beloved and craveable as it may be.
(more…)
Recent Comments