Responding to guest feedback and a rising demand for increased protein-packed options, Clean Juice unveiled an expanded menu designed to meet diverse nutritional goals.
“We knew it was time to evolve,” Roberto De Angelis, Chief Experience Officer of BRIX Holdings, told Modern Restaurant Management (MRM) magazine. “The original menu had great intentions, but over time it became a bit overwhelming for both our guests and our operators. The goal was to simplify, clarify, and introduce more craveable, functional options without losing sight of what makes Clean Juice special.” Clean Juice, which has has more than 60 stores across 19 states, is owned by CJ Fresh Holdings, a wholly owned subsidiary of BRIX.
From initial strategy through testing and rollout, the implementation took approximately nine months, De Angelis said, adding it was a team effort across culinary, marketing, operations, and franchisees.
“It was worth every step. Change is always a challenge, especially across a growing system. We’re focused on making sure every franchisee feels confident and supported. That means training, communication, and being responsive to feedback. Sustaining it will come down to how well we continue to listen to our guests feedback and evolve. We’re not treating this as a one-and-done. It’s the beginning of a more dynamic, responsive approach to menu innovation.”
Clean Juice Celebrates Earth Day. Clean Juice recognized and the first and only national USDA certified organic juice bar franchise offers and Earth Day Deal.
March 21, 2025 // Franchising.com // DALLAS — Clean Juice is helping customers enhance their wellness routines with the launch of “The Relaxation One.” The new lavender-infused smoothie is designed to promote relaxation and better sleep in line with the popular “sleepmaxxing” trend.
Available for a limited time, The Relaxation One is crafted with USDA-certified organic ingredients that create a delicious and soothing blend of almond milk, blueberries, banana, avocado, honey, collagen and lavender.
Plus innovation at BJ’s Restaurant & Brewhouse, Chip City Cookies, Clean Juice, HTeaO, Krispy Krunchy Chicken, Kura Sushi, Moxies, Next Level Burger, Old Chicago Pizza & Taproom, Playa Bowls, Portillo’s, Salad & Go, South Block, Tacodeli, Thirsty Lion, Tim Hortons, Torchy’s Tacos, Tous Les Jours, Velvet Taco, and Ziggi’s Coffee.
Valentine’s Day, one of the busiest days of the year for restaurants, is upon us and many chains have special items, some just for a day or two, such as BJ’s, which has a special version of its signature Pizookie and of its rotating lineup of cocktails in a bathtub with a rubber duck. (more…)
Clean Juice, the original USDA-certified organic juice bar, revealed today its plans for strategic expansion and entry into new markets in Central Texas. This move includes cities such as Austin, Waco, Bryan/College Station, Temple/Killeen and as far south as San Antonio. The expansion presents entrepreneurs with the opportunity to provide health, wellness and nutrition to their communities with a proven business model. The brand has plans to open 10 stores across the region over the course of the next 3 years.
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