The Today Show: Consumer Confidential – October 2025 Freebies
Friendly’s customers can enjoy a free Kid’s meal with the purchase of any adult entre! The Today Show was very excited about it, you should be too!
See the full interview HERE.
Friendly’s Serves Up 90 Cent Coca-Cola Mini Floats to Celebrate 90 Years This September
Nostalgia meets value as America’s iconic diner-style family chain rolls out latest menu addition
Dallas, TX (RestaurantNews.com) Friendly’s is keeping the 90th birthday celebrations going with a sweet partner, Coca-Cola®. From Sept. 3–30, guests can enjoy a Fantastic Mini Float for just 90 cents – a nostalgic nod to nine decades of family fun, delicious ice cream and shared memories.
Served in a limited-edition Friendly’s and Coca-Cola® collector’s cup, the 12-ounce float combines a scoop of Friendly’s signature ice cream with guests’ choice of Coca-Cola flavors – Coca-Cola®, Coke Zero Sugar, Diet Coke® or Cherry Coke®. Other soft drink favorites like Root Beer and Sprite® are also available.
“This year’s been all about celebrating the generations of guests who’ve made Friendly’s part of their traditions and shared moments,” said Dawn Petite, president of Friendly’s Restaurants. “Our partnership with Coca-Cola continues that story, bringing people together over something timeless, refreshing and delicious.” (more…)
Friendly’s celebrates 90 years with 90-cent mini floats
Friendly’s is marking a sweet milestone this month with a classic treat priced to match.
In recognition of the restaurant chain’s 90th anniversary, this month customers can enjoy 90-cent Coca-Cola Fantastic Mini Floats at Friendly’s restaurants, including the Gettysburg location at 445 Steinwehr Ave., through Sept. 30
The nostalgic 12-ounce floats are served in a limited-edition collector’s cup and include a scoop of Friendly’s signature ice cream paired with the guest’s choice of Coca-Cola, Coke Zero Sugar, Diet Coke, or Cherry Coke. Other Coca-Cola beverages like root beer and Sprite are also available, according to a release from Friendly’s Restaurants.
“It’s such a simple, refreshing treat that immediately takes people back to childhood memories,” said Dawn Petite, president of Friendly’s Restaurants.
Petite said the Gettysburg Friendly’s has a “unique charm” and feels like a “true gathering spot” for families.
“The history of the area, paired with the classic Friendly’s experience, makes it a place where multiple generations come together to share those traditions and memories,” Petite said.
Friendly’s Franchisee Buys Parent Company Brix Holdings
Emilee Wentland | Updated
Brix Holdings owns the Friendly’s restaurant chain. Multi-unit franchisee Amol Kohli bought Brix Holdings, the company announced this week.
As a child of immigrant parents, Amol Kohli learned the importance of hard work while growing up.
He displayed that work ethic as a teenager when he landed a gig as a server at a newly opened Friendly’s and worked his way up to a shift manager before attending Drexel University in Philadelphia. At the time, he aimed to work on Wall Street with his business degrees.
His former boss offered him a job working in the back office to help run a few Friendly’s locations and Kohli grew to be a 30-unit Friendly’s operator.
“This is an industry that will humble you over and over and over,” Kohli said. “Every time you think you want to celebrate a win, what I’m going to tell you is that if the win makes sense, there’s nothing to celebrate. You just keep going.”
From Friendly’s server to company owner: How Brix Holdings’ new leader draws on his roots
Joanna Fantozzi, Senior Editor
August 6, 2025
Amol Kohli, a multi-unit Friendly’s franchisee, heads new Brix Holdings owner, the Legacy Brands International investment group
Friendly’s and the rest of the Brix Holdings brands are now under new ownership.
What propels someone from serving breakfast at Friendly’s to owning the entire company? For Amol Kohli, now owner of Friendly’s parent company Brix Holdings through his investment group Legacy Brands International, the long journey required patience, hard work, and good timing.
Kohli comes from a first-generation Indian-American immigrant family and said he was taught the value of hard work at a young age. As a teenager, one of his first jobs was working as a breakfast shift waiter at his local Friendly’s on the weekends, where by age 18 he had worked his way up to store manager. Kohli went to business school at Drexel University during a time of economic downturn, and while in school, he received a call from his boss at Friendly’s who was acquiring stores and wanted help running the back office.
Legacy Brands International Acquires BRIX
Read The Article Here
Legacy Brands International, led by Friendly’s franchisee Amol Kohli, has acquired BRIX Holdings, a Dallas-based multi-brand franchising platform.
The deal includes ownership of Friendly’s, Clean Juice, Orange Leaf, Red Mango, Smoothie Factory + Kitchen, Souper Salad and Humble Donut Co. Terms were not disclosed. BRIX will remain headquartered in Dallas under CEO Sherif Mityas and its existing leadership team. The acquisition positions BRIX for further national expansion, particularly in the South and Southeast, while also pursuing additional brand acquisitions.
Dilworth Paxson advised Legacy Brands International, and Gibson, Dunn & Crutcher advised the sellers.
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