Family Recipe Box: Friendly’s celebrates 90th birthday

Every year, the Fischetti family hosts a posthumous birthday gathering for matriarch Genevieve in her honor.
The Fischetti family celebrated Genevieve Fischetti’s 100th birthday posthumously at Friendly’s in February 2025.Courtesy Trisha Burke and the Fischetti Family
By Dylan Myers Aug. 5, 2024 10:30 am EST
Read More: https://www.mashed.com/1634393/struggling-chain-restaurants-made-comebacks/
Beginning in the early 2000s, we wondered if we were experiencing the slow and painful death of the chain restaurant. Restaurant goers were looking elsewhere for healthier options, and younger generations increasingly craved unique and trendy over reliable, cheap, or convenient. Even thousands of locations and global expansion couldn’t guarantee success for struggling chain restaurants. Confronted with the ever-expanding market of curbside pick-up and food delivery apps, if a family-friendly chain didn’t keep up with the times, it was all too easy to fall into bankruptcy, or worse, fade into irrelevance.
Friendly’s Restaurants Co. LLC, the family-dining chain, is highlighting a menu of late-night budget items Sunday through Thursday, the company said.
The Addison, Texas-based brand, which is owned by Brix Holding Inc., said it recognized customers’ “nighttime munchies” so would be offering special prices on some its popular snack items.
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