Multi-unit franchisee and private investment group acquires BRIX portfolio with over 250 locations, expands franchise development goals and seeks complementary acquisitions
Multi-unit franchisee and private investment group acquires BRIX portfolio with over 250 locations, expands franchise development goals and seeks complementary acquisitions
In a significant move in the franchise world, a multi-unit franchisee, along with a private investment group, has acquired the BRIX portfolio, which boasts over 250 locations across multiple brands. This acquisition is led by Legacy Brands International, managed by Amol Kohli, a dedicated franchisee of Friendly’s Restaurants. The group aims to bolster its franchise development and actively seek additional complementary acquisitions in the market.
Multi-unit franchisee and private investment group acquires BRIX portfolio with over 250 locations, expands franchise development goals and seeks complementary acquisitions
From 5-cent cones to family traditions, the iconic brand celebrates nine decades of operations and looks ahead to the future under a leader who knows it best.
For 90 years, Friendly’s has been more than a place to grab an ice cream sundae. It’s been a symbol of comfort and connection for generations of families. Leading the brand into its next chapter is Dawn Petite, president of BRIX Holdings and a 40-year veteran of Friendly’s who started as an operations manager in 1981. With experience as vice president of operations and chief operating officer, Petite has witnessed the brand evolve through industry shifts, economic challenges, and changing consumer habits while staying true to its promise of value and hospitality. Now, she’s focused on ensuring that Friendly’s nine-decade legacy continues to thrive for years to come.
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