Friendly’s Franchisee Acquires Parent Company BRIX Holdings

Friendly’s Franchisee Acquires Parent Company BRIX Holdings

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BRIX Holdings 

Jul 22, 2025, 10:04 ET

Multi-unit franchisee and private investment group acquires BRIX portfolio with over 250 locations, expands franchise development goals and seeks complementary acquisitions

DALLASJuly 22, 2025 /PRNewswire/ — BRIX Holdings, LLC, (“BRIX”), a Dallas-based multi-brand franchising company specializing in food service chains, has been acquired by Legacy Brands International, an investment group managed by Amol Kohli, a multi-unit franchisee of Friendly’s Restaurants. The acquisition includes the purchase of Friendly’s®Clean Juice®Orange Leaf®Red Mango®Smoothie Factory + KitchenSouper Salad®, and Humble Donut Co.®.

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Friendly’s at 90: Dawn Petite on Keeping a Sweet Legacy Alive

Friendly’s at 90: Dawn Petite on Keeping a Sweet Legacy Alive

From 5-cent cones to family traditions, the iconic brand celebrates nine decades of operations and looks ahead to the future under a leader who knows it best.

For 90 years, Friendly’s has been more than a place to grab an ice cream sundae. It’s been a symbol of comfort and connection for generations of families. Leading the brand into its next chapter is Dawn Petite, president of BRIX Holdings and a 40-year veteran of Friendly’s who started as an operations manager in 1981. With experience as vice president of operations and chief operating officer, Petite has witnessed the brand evolve through industry shifts, economic challenges, and changing consumer habits while staying true to its promise of value and hospitality. Now, she’s focused on ensuring that Friendly’s nine-decade legacy continues to thrive for years to come.

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Quesadilla’s Time to Shine: A wave of LTOs is injecting new excitement into the category

Quesadilla’s Time to Shine: A wave of LTOs is injecting new excitement into the category

By Nicole Duncan
June 18, 2025

It’s been nearly two decades since the taco began its star-studded journey across menus, categories and cuisines. No longer restricted to Mexican and Tex-Mex-leaning concepts, the now ubiquitous carrier is as seamlessly filled with bulgogi or tikka masala as it is with carnitas or al pastor. By contrast, the taco-adjacent quesadilla has remained on the fringe in terms of innovation, beloved and craveable as it may be.

 

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25 Creative Lobster Dishes To Enjoy In Honor Of National Lobster Day

25 Creative Lobster Dishes To Enjoy In Honor Of National Lobster Day

By Aly Walansky

Jun 12, 2025, 11:23am EDT Jun 12, 2025, 08:51pm EDT

National Lobster Day is celebrated on June 15. While steamed lobster on a plate is always appealing – isn’t this holiday a great opportunity to kick the creativity up a notch? Restaurants nationwide are giving lobster the special treatment, as it so richly deserves. Spicy, fried, or with pasta – there’s endless creative and delicious ways to enjoy the most luxurious of crustaceans as you never have before.

Lobster & Shrimp Quesadilla

Lobster & Shrimp Quesadilla at Friendly’s Restaurants.©2024 MANNY RODRIGUEZ

A star of the new summer menu at Friendly’s restaurants, this seafood-centric upgrade on the classic quesadilla is made with mixed cheese, lobster, and shrimp wrapped in flour tortillas, served with salsa, sour cream, of course, a side of fries.

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Friendly’s Launches Summer Sizzle Menu

Friendly’s Launches Summer Sizzle Menu

Just in time for the sunny season, Friendly’s is turning up the heat (and the nostalgia), celebrating 90 years of delicious memories with the launch of its Summer Sizzle Menu, available now through September 30. This limited-time lineup brings back fan-favorite flavors, bold new bites and some particularly jaw-some treats fans have been awaiting the return of!

Back by very popular demand, and after countless social media requests, this wildly popular drink is swimming back onto the menu — the Shark in the Water is a sweet, bubbly ocean-blue mix of Sprite, blue raspberry syrup, gummy sharks and a splash of shark bait for the ultimate summer sip and fruity bite. Also making a splash is the Shark Fribble, our famous vanilla shake turned deep-sea treat with gummy sharks swimming in blue raspberry waves and drizzled with shark bait.

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