DALLAS – October 24, 2016 – Souper Salad, known for its all-you-care-to-eat buffet of fresh salads and made-from-scratch soups, has chosen McAllen, Texas, for the grand opening of its newest location and the debut of a new store design for the growing franchise chain. The restaurant, located at 4129 Expressway 83, will open its doors October 24th.

The restaurant will be owned and operated by McAllen restaurant entrepreneur Jose Pulido, and marks the first Souper Salad location in South Texas and the 19th location across the state. Pulido, who owned several successful Pizza Patrón restaurants in Laredo, said he was looking to bring something healthy to his hometown, and Souper Salad was the answer for his community.

“I have admired the Souper Salad brand for several years,” said Pulido. “I couldn’t pass up the opportunity to bring this great-tasting, healthy menu to McAllen. I’m excited to be able to offer an alternative for those who seek freshness, variety and value.”

Souper Salad’s menu features a variety of made-from-scratch soups, fresh salads and fruit, delicious breads, baked potatoes, and dessert. Menu items change daily and seasonally so customers can try something new as well as savor old favorites. This fall, Souper Salad will be featuring some of its most popular dishes, including Cranberry Pecan Tossed Salad, Holiday Harvest Soup and Pumpkin Bread.

McAllen Souper Salad Opening - Salad Bar

“Souper Salad is the casual dining experience that fills you up without weighing you down,” said Jim Notarnicola, CMO and Vice President of Franchise Development at Dallas-based Souper Salad FC, LLC. “Our food is made fresh daily and is 100% trans-fat free. Additionally, we offer a multitude of gluten-free, vegetarian and vegan options. With all-you-care-to-eat pricing, it’s an unbeatable value.”

The 4,000 square-foot restaurant interior features a vibrant new design for the chain with a contemporary, streamlined look, a state-of-the-art induction cooking kitchen, comfortable seating for over 115 guests and a 28-foot salad bar.

Souper Salad McAllen Opening In Store

Regular restaurant hours for the new location are 10:45 a.m. to 9:00 p.m. daily. For more information on Souper Salad, or for menu availability, visit soupersalad.com.

About BRIX Holdings, LLC:

BRIX Holdings, LLC is a Dallas-based multi brand franchising company specializing in chains with superior products and attractive growth prospects. BRIX Holdings focuses on brands that are both attractive to the rapidly expanding single-unit owner/operator franchise market segment and have the potential to grow into national and international award-winning chains. The current BRIX Holdings portfolio includes the Red Mango® Yogurt Café Juice Bar, Smoothie Factory® Juice Bar, RedBrick Pizza® Kitchen Cafe, Greenz® and Souper Salad® chains.

About Souper Salad:

Founded in 1978, Souper Salad is an operator of 29 franchised all-you-care-to-eat soup and salad bar restaurants in six states located predominantly in the South and West. A selection of salad items, soups, pasta salads, baked potatoes, breads and desserts are made fresh daily at each location.

For more information, please contact:

Melissa Rubin / BizCom PR